Stop posting into the void!

One of the hardest things to decide when you're setting out on social media is which platform to focus on and how to know whether you're in the right place.

I struggled with this at the start as well.

When I first started building Kate Languages, I did what most people do. I signed up for every platform, posted the same thing everywhere, and hoped something would stick.

Spoiler: not much did, at least not straight away.

The thing that shifted it for me wasn't a clever hook or a viral reel. It was a much more boring question: where are the people who actually pay me?

Not where I enjoyed hanging out. Not where everyone said I should be. But where my actual customers were already spending time.

That question changes everything, and I think it's the single most useful filter when you're deciding where to show up online.

If you're selling to teachers (ie through resources, CPD, memberships, coaching), here's where I see them in 2026:

• Facebook is still a powerhouse for teacher groups. Some have 10–15k members. My own MFL group has around 5,500 languages teachers in it, and the conversations there are active and generous.
• Instagram has a really warm teaching community. It's where I've built most of Kate Languages, and I still find it the most positive space for education content.
• LinkedIn has quietly become interesting over the last year. A lot of teachers (languages teachers especially) have migrated from Twitter and are rebuilding a lovely community there. If you've been ignoring it, it's definitely worth a second look.

And what if you're tutoring teenagers? Just remember: your customer isn't your student!

This one can trip many tutors up. A 15-year-old isn't raiding their pocket money to pay for a tutor! The parents are paying, which means you're not marketing to teenagers. You're marketing to adults in their 40s and 50s.

Where are they? Mostly Facebook. Local groups, parent groups, homeschool communities (though be warned, homeschool groups can be tough to get into as a tutor, and spamming them is a fast way to get booted out). Some on LinkedIn if they're professionals.

Match the platform to the person with the credit card, not the person in the lesson!

So my biggest tip is that you don't need to be everywhere. You need to be where the people who pay you actually are, and you need to show up there consistently enough for them to notice.